Amazon India — Amazon.in is cheating by going back on its words

Address:	New Delhi, Delhi, 110008
Website:	www.amazon.in

Bought a citizen watch on 10th july at about 45% discount on amazon.In
Expected delivery: 15th july.
First deadline missed, 2nd deadline set as 19th july
2nd deadline missed, over chat 3rd deadline is set on 22nd july
Missed again, now i am being told that the item is lost so i need to place a fresh order. Money is being refunded within next 7 days
But problem is, the current price is about rs.10000 for the same watch. Why would i pay 10000 for something that i paid for @ rs.5500 (Approx.)
Also, because of amazon i lost a chance to buy the same watch at a discounted rate from other sites like flipkart.com & snapdeal.com. They also had similar discounts going on at that time. But now the sale is off from those sites too.

So for amazon.In i not only lose a chance to buy from this watch at a cheaper rate, i am also likely to be charged by my credit card for the emi option i chose while paying.Net net i lose on every ground.