Air India Express — unsober behaviour of ground staff

I was having flight with Air india express,flight number IX 191 which was scheduled to take off at 4.20pm on 18th december 2012 from Shri Guru Ram das international airport,Amritsar. I reached airlines counter nearly 1 hour before take off. But they said i was late. And later the way behaved was rediculous. I begged them as the flight was very important to me as i was to join my ship from dubai. Due that stupid crew on ground staff i was not issued boarding pass. And i missed flight. Then i asked them to let me know to get refund and get new tickt from the airport as my ticket agent was more than 120km 4m the airport. They shouted and told my ticket was non refundable and i have get new. If they wanted they could have got me into that flight. But they didnt. I suffrd loss of 300$ aproxx. I want strict action to be taken against those employees so as no other passenger could get harrassed lyk tat.i dont want any compensation but a strict action.t