Revenue Model could be different. The revenue could come from:
- Online Ads / Promotions in website: This is already a source of revenue.
- Commission from Theatre owners: The website sells cinema tickets and they should get commission for the same. The theatre owners should not have a problem as they are saving time of their manpower and are able to cater to a wider audience (than just the people standing in the queue). This is why Internet banking is helping banks save money.
- Premium membership: Create premium services at a charge.
- If at all they charge the customers, it should not be ticket based but transaction based (if you take into account costs incurred for servers, etc)