Reliance GSM - Deactivation of Bikini Rich alert service

Dear sir,
I am ved prakash residing in new delhi. I bought a new reliance gsm (9555867829) connection in dec 2009. I have never subscribed to any value added schemes of reliance. But I stated receiving hot video of the day and bikni rich alert sms. On receiving sms rs. 5 was deducting from my balance. I called reliance customercare many time but they told me that this service is deactivated from your no. But still the problem is same only hot video of the day service is deactivated. When I asked the customer care executive about this they told me it will be resolved in 24 hours. It has beeen more than two years that they are deducting money from my balance. On 23 may 12, when I asked the executives they told me that they can't do anything because this service is activated through r world, even they are not telling me the way to de activate the service. For last two years they are troubling me, I have placed numerous complaints to customer care and reliance web world. But to no use. I wish to deactivate such vulgar schemes and get my money refunded back.

Regards,