Hi,

I wanted to write about this lady-Rujuta Diwekar, who trains marathon runners in mumbai. She is a fitness trainer and has been running her gym, Urja, since ages. She also organizes treks to Himalayas and other hilly areas. In fact her main business is that, she is a trek guide of sorts. She is forever going on some trek or the other.

Of late she is claiming to be a dietician, this with no background in the field, either educational or experience.

Her rates for diet counselling is in lakhs of rupees. She has quoted these high rates in her website, for two reasons:
a)Fooling public into thinking, that if she charges such high fee, then she must be in demand and hence must be excellent. The truth is, NO ONE is availing this service from her.
b)Creating wrong notion of price structure of diet counselling.

If one observes her rates for her gym + marathon training classes (also on her website in a separate section) are as per market. This is because, this is the main source of income for her and she cant play around with the price structure here. However when it comes to pricing diet counselling, woah, she has broken all rules in this world. Its really funny how she thinks everyone is a fool.