Micromax — Not replacing Defective one month old Micromx LED TV

Address:

Dehradun, Uttarakhand

I bought an Micromax LED TV from Rishikesh and the shop keepr says that the buyer buys Micromax products at his/her own risk and hence no replacement. People know that their products ar of less quality etc etc. I registered my complaint with Micromax costomer care but the routine reply ' ur complaint will be rectified within 24 hours"...Any way to get it replaced without taking recourse to consumer court...