Shopittoday India Pvt Ltd — Fraud

On 01.12.2015, I received a call from phone number[protected] from Miss Neha saying that she is calling from Shop It Today India Pvt Ltd informed me that your mobile number has been shortlisted under promotional activity in our organization and you are eligible to get electronics item within the range Rs15000 to Rs 100000/- cost only after payment of Rs. 9931/- as 14.5% service tax of market price, (Market Price: Rs. 68000) Accordingly I asked him to provide the same in written communication, as per my request, she forwarded an E mail from their official E mail ID [protected]@shopittoday.in to my personal E mail ID informing the Bank account details of their organization and amount to be paid. He also sent two SMSs to me intimating the Bank account details and detailed description of electrinic gadgets from another phone number on the same day. After providing the E mail and the SMS, she asked my basic information which I provided him and then they created my customer ID as SIT005327rh. The same has been informed me through SMS and verified by another department of their organization for the confirmation. After verification and confirmation of customer ID, I paid Rs. 9931/- through transfer in their State Bank account number [protected] as per their direction and intimated to them through mail and phone call. They confirmed the payment and informed that we are sending your product within 72 hours. Next day they informed me through call and SMS that you need to pay only Insurance amount Rs. 11, 599/- in company’s favour. .Kindly refund me the amount I have paid. I belongs to a poor family.Kindly help me out.