Sony — Sony Bravia LCD TV Display Issue

Address:

Hyderabad, Andhra Pradesh

I have a problem with my Sony Bravia LCD Tv. A vertical patch is appearing in the display panel, for which I have raised a request #[protected]. A representative had visited and checked the problem stating that the panel has to be replaced, which would amount to approx. Rs.20, 000 - 25, 000. Now my question is why should I go and replace it with so much cost incurred, instead I could get a brand new one in other brands. I have purchased Sony because of its brand value and durability, but if that gets tarnished with this kind of issues and huge service costs, then I have to go for other alternatives. Please provide reasonable solution for this. I was hoping for repair costs below Rs.5000(which is affordable) but to my surprise its half the price I purchased it, which is very disheartening. Now if the Sony keeps its prices so high for these parts then very soon its customer base will be shifting.