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1. Small business ideas for your passion
What do you love the most? Is it clothes, food, hair, beauty products, or simply just selling? Prior to starting a business, you have to know the things that you generally enjoy. If you do not have the necessary funds needed to create a physical store, you can try delving into an online business idea. You just have to create a page for your product and do plenty of research to learn as much as you can.
2. Research to be searched
The second step to starting a business is to do your own research. First, you have to learn more about the products you are going to sell. You should be able to quiz yourself and find out if you know a lot about your small business ideas. Second, you also have to see the rates of supply and demand of your product and where you can source it. Lastly, look at your budget and see where to put portions of it for your online business idea.
3. Target your market
Planning to have a small business would surely give you a lot of ideas. However, one of the most important is knowing who and where your market is. This is also vital if you are looking for an online business idea. You have to know if your products will be patronized by a certain age range or maybe specific nationalities, especially with the onset of the age of social media.
4. Lay-out the blueprint
If you are done with your feasibility study for your small business, it's time for you to lay it out to others. You can do a soft opening as you may try selling to your friends and family first, and use it as a method to double-check if your marketing system is good to go. Utilizing different social media platforms is very important when it comes to online business ideas because it builds up your network.
5. Network is power
Gear up your friendly face and tone of voice as you start marketing your products to the public. This is also included in the important steps to starting a business. With this, you can be sure that the people who are patronizing you products will spread the fire and ignite your success which only started from a few small business ideas.
6. Keep on moving
Once you have established your business - don't stop! Keep learning more and creating a bigger network. Get more and newer products to sell, and always remind yourself of your hard work's rewards.
The biggest question for clients is always, "what is your value?" they want to know why they should spend money to acquire your services. This is a great question that many, particularly small business owners, do not always stop to think about.
As small business owners, we get excited about sharing stories and information about what we do because it's our passion. We get fixated on how we can help our prospects solve their problems. We might ramble about what we provide or what we can do. We can solve their issues if they trust in us and purchase our services, right?
Unfortunately, it just doesn't work that way. Although it would be nice if every prospect, after listening to you for 15 minutes, said, "but of course, that's exactly what i need." snap, snap, wake up to the real world. That's just not going to happen, so let me share with you a few strategies that can turn your clients on and generate more business.
Here are three steps to convincing your prospects you're worth their money:
1. Stop and listen
Active listening is key. Don't let your mind wonder off. Don't start thinking about what you're going to say. Don't cut your prospect off to inject your brilliant thoughts, either. Instead, be in the moment and listen to what your prospects are saying. You can ask clarifying questions, but your job is primarily to listen and gather info.
2. Identify what's most important to your clients
Identify what matters most to your prospects. What are their needs? What are their pain points? What are they currently experiencing? What are they looking to change? What do they aim to accomplish now? Take a minute and ask yourself if you're truly listening for those cues that shed light on their specific needs.
3. Showcase your added value
Succinctly highlight your added value. Once you've listened in and identified some possible areas in which you can assist your prospects, then you must be able to show them that you bring value. How do you do that? Do you cut costs, do you decrease turnover, do you increase performance? What do you do for your clients that is going to make them feel like they truly need your services? What services do you provide that will make business better for them?
Wiifm (What's in it for me) is alive and well. If small business owners want to grow their businesses, they must be able to quickly identify and successfully communicate to their prospects and clients wiifm for them. The way to do this is to listen, identify their needs and show the projected return on their investment.
It often amazes me how passionate small business owners are about their business yet how little time they set aside to work on improving the overall business and their wellbeing.
All their time is spent beavering away in the day-to-day operations of the business. This may be a major contributor to why so few small businesses last more than five years.
Consider what abraham lincoln said:
"if i had nine hours to chop down a tree, i'd spend the first six sharpening my ax."
Most small businesses spend no time on the ax. They are caught up in all the tasks because they have no one to delegate to. The week's roll into months, the stress levels rise and the owners look up and wonder how they got to where they are - and not where they wanted to be.
Small business owners must consider the bigger picture. They must set aside time to look at ways to break this cycle. Not only will it benefit the business, it will benefit their wellbeing and those close to them.
Michael gerber, author of the e-myth, put it well:
'you might say that while going to work on the business, people begin to realise that it is a powerful metaphor for going to work on their lives. And that, i believe, is the heart of the process; not efficiency, not effectiveness, not more money, but to simply and finally create more life for everyone who comes into contact with the business, but most of all for you, the person who owns it.'
So how do you achieve this?
• no one can give you more hours in the day. You simply have to decide what is important for the long-term success of your business and plan your time.
• establish that this is important. Only then will you put priority on it and only then will everyone else around you also accept it is important to you.
• start with 10 minutes a day, an hour a week or half a day a month. Whatever you decide put it in the calendar and commit to it.
• plan to get away from the office, computer, and phone. Disappear, turn off the phone, clear your head and focus... You may really enjoy it!!
• a very effective way to do this is to do the process with a mentor or another like-minded business owner. It forces you to both be available.
• remember, the process is enjoyable, motivating and gives you a break from the day-to-day pressures.
So, if you are not happy with where your business is and where it appears to be heading, plan to do something about it. Any small step is a good step
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