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Apple India — Poor quality of the charging cable For iPhone

Apple India simply is not ready to accept the substandard quality of the iPhone charging cable provided along with the phone in Indian market. My charging cable's external covering has come off leaving the inner wires exposed, this problem is because of nothing but highly substandard quality of the charging cable provided by Apple. In spite of paying a large amount of money to buy the Apple protection plan Apple India is shying away from their responsibility to replace this cable, they say physical damage is not covered under the protection plan. My say is if a cable has damaged physically will it be able to charge my phone, the wire still charges the phone properly it is just the external wire has started to shred and it is nothing but substandard quality. I have started loosing confidence in apple India and the way they treat Indian customers as compare to the western world. My fear is this exposed cable will cause some accident not just for myself but for people facing this similar problem and Apple India simply does not care.
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    Apple India
    Customer Care Service
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    Apple India Phone
    +91 80 4045 5150
    Apple India Address
    19th Floor, Concorde Tower C, UB City, No.24, Vittal Mallya Road, Bangalore, Karnataka, India - 560001
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