[Resolved]  Britannia — 100% whole wheat bread or COLORED bread?

Address:Mumbai City, Maharashtra

On 17.04.2015, I purchased a packet of Britannia whole wheat bread, which I opened on 18.4.2015 . The first 2 slices of bread were brown, the ones below were partly White . The white portion progressed to the bottom of the packet . This shows that the bread is WHITE, but just colored to make it appear as whole wheat, at the price of 100% whole wheat bread . I hope Britannia reads this, or some further action will be taken . Below is the proof of the same .
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Sep 10, 2022
Complaint marked as Resolved 
Verified Support
Aug 08, 2022
Britannia Industries Customer Care's response
Dear Ruchi,

Thank you for writing in. We truly regret the inconvenience this might have caused and we assure you that this would be taken up on priority.

Please write to us at [protected]@britindia.com along with your contact and location details. We'll have our team connect with you soon.

Thanks,
Team Britannia
Complaint comments 

Comments

Dear Ruchi Thanawala,
We are concerned and would like to talk to you & investigate. Kindly share your contact number so that our team can get in touch with you

Team Britannia
I am from Ahmedabad. I buy Britania 100% whole wheat regularly. The label proclaims 100% wheat. Ingredients say Wheat flour 62%. what is the other flour you use to make it 100%? what is the catch. Why dont you be clear and honest? Please be specific.

Recently purchased Britania Brown Bread (wheat) and sensed sand particles while eating/chewing the toasted bread. The lot number is 32 HEP. The bread is purchased from a local vendor in Kharagpur area. Britania, such a gaint company, should not have done this; the locally made breads are much better.

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