[Resolved]  Britannia Industries — Date of packing

Dear Sir,
I would like to report an issue which was seen on the label of Britannia Good Day Biscuit pack.The date of manufacture on the packing is printed as 14/07/2017.How can this be possible?As we are going through the month of March 2017 how can a biscuit be manufactured in the month of July 2017?After this issue how can a consumer trust the information provided on the label.I hope that the matter will be taken into concern.
Thanking you
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Nov 30, 2018
Complaint marked as Resolved 
Britannia Industries customer support has been notified about the posted complaint.
Verified Support
Mar 30, 2017
Britannia Industries Customer Care's response
Dear Leah Anna Abraham,

With regard to the wrong PKD (14/7/17) on Good Day Cashew pack, we would like to clarify and confirm that the manufacturing date of the pack is 14/2/17. This error has happened due to misalignment of the coding machine, where some digits have moved one row up, because of which the actual date which was 14/02/17 looks like 14/07/17. This is a rare occasion where the packs have escaped the stringent rejection process and entered the market. We regret the same deeply. If you would like any more clarity on the matter, please feel free to reach out to us on[protected]/[protected].
Complaint comments 

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Dear Leah Anna Abraham,

With regard to the wrong PKD (14/7/17) on Good Day Cashew pack, we would like to clarify and confirm that the manufacturing date of the pack is 14/2/17. This error has happened due to misalignment of the coding machine, where some digits have moved one row up, because of which the actual date which was 14/02/17 looks like 14/07/17. This is a rare occasion where the packs have escaped the stringent rejection process and entered the market. We regret the same deeply. If you would like any more clarity on the matter, please feel free to reach out to us on[protected]/[protected].
Leah Anna Abraham's [Complaint's author] reply, Mar 31, 2017
Thank You very much Sir for taking the matter into concern

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