[Resolved]  Tata Sky — program not being broadcasted

Address:

Visakhapatnam, Andhra Pradesh, 530002

Hello. I am raviteja residing in visakhapatnam city in andhra pradesh. We have a tata sky dth service with a south special package which does not have any sports channels on it.
However we have access to dd sports channel and we were able to view the scheduled sports programs on the channel or on dd national channel.
But since past 5 months or so the broadcasting of some scheduled major sporting programs like the indian international cricket matches has been blocked. When we try to access the channel we get a message asking us to subscribe to star sports or sony ten channels to watch the program. For example the indian odi series in south africa which is currently happening is not being broadcasted, but in reality it's being broadcasted on other cable service providers.
My query is, does tatasky reserve the right to block broadcasting of certain programs for their beneficial motives or is it illegal to do so?