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[Resolved]  Britannia — MRP of Diwali gift packs more than the MRP of products inside

My family has got around 10 gift packs of Britannia on the occasion of Diwali. In all of the packs the price charged to us was much more than the quoted price (M.R.P) of the products inside. For example a gift pack which costed us Rs 125 has products of just Rs 70. On the pack it has been mentioned the MRP includes the price of gift carton/packaging. Moreover the gift pak with MRP Rs 100 has products worth Rs 80 and the packs worth Rs 125 and Rs 150 had prodcuts worth Rs 70 and Rs Rs 100 respectively. How can this be justified?

I am a food technologist by profession and currently working in a reputed MNC. This is clearly against business & professional ethics. I do understand that certain packaging material costs more than the ingredients cost but the situation stated above is certainly not acceptable. The margins here have been charged over and above the MRP of the products. No carton box comes for Rs 55. We have got other gift packs also like fruit juices from Dabur, Pepsi, chocolates from Cadbury's etc and all of them were selling the gift hampers either at the same price as that of the products or bit more which a consumer would not hesitate to pay like Rs 5 or Rs 10.

Request you to take an immediate action on this. I am also lodging a consumer complaint on Britannia consumer cell regarding this.

Thanks in advance.

Yours Sincerely,
Complaint marked as Resolved Aug 14, 2020
Complaint comments  1 CommentShareTweet


I was planning to buy Britannia gift packs to present to my sister. However, after reading this complaint. I have changed my mind.

Yours Sincerely,

Blaise Rajesh.

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    Britannia Industries Phone
    +91 33 2287 2057 [Reg. Office]
    +91 80 3940 0080 [Executive Office]
    +91 33 2287 2439 [Reg. Office]
    Britannia Industries Address
    Prestige Shantiniketan, Tower C, The Business Precinct, 16th & 17th Floor, Whitefield Main Road, Mahadevapura Post, Bangalore, Karnataka, India - 560048