Tata Motors Indigo Dicor — Quality of Dicor Engine/Pump
BB S Suman Aggarwal
Kind Attn: 09.03.2008
Mr. Ratan Tata
TATA Sons Ltd
24, Homi Mody Street
Mumbai, 400 001
P: +[protected] | F: +[protected]
Mr. Ravi Kant
MD & CEO,
TATA Motors Ltd
P: +91 22.6665.7211 | F: +91 225.665.7260
Sub: Deplorable Quality of the DICOR Pump
Ref: My Sept 2007 TATA Indigo Dicor LS (TN01 AE 0126)
Chassis No. 60143HSZPB8850
Shri Ratan Tata,
Congratulations on another feather in your cap, for bagging Jaguar and Land Rover, icons of quality and design.
You as a person and your surname never fails to evoke a proud sentiment in the hearts of most Indians. It does so for me and especially for my son who was a proud TATA employee about 5 years ago.
On his insistence we have, in the past 7 years bought 4 TATA cars, 2 Indicas (starting with the initial problematic lot to a V2) and 2 Indigos (the non Turbo version and now a Dicor). Initially we felt the quality was being offset as an opportunity cost against the running cost. However as we have ended up discovering with remarkable consistency.. that the quality does improve (with ach model though) but leaves enough gaps to echo Pepsi’s adline – ‘Yeh dil maange more’.
To cut a long story short.. our new Indigo Dicor was bought against my personal desire to buy a Fiesta, with a strong case by my 34 years old son.. who insisted that it was great value for money. So as ‘Loyal’ customers we bought one in Sept 2007, and I was truly and pleasantly surprised that it was good.
1) However by Oct 2007, the famous Pump (Lucas), Injector Nozzle, had given way. Car started shivering, black smoke from exhaust all over. The cops almost caught us for pollution control and were shocked to see a brand new car do this.
Mr. Ramesh at VST Motors, Chennai helped and got it replaced. (so what if we had to travel by Auto for the next many days). They did however manage to rip my new seat covers and leave beautiful grease marks all over the interior ensuring I send the car 2 times more. (The seat cover is still under a booked claim).
2) By Dec 2007, the famous LUCAS pump had given way again. Same problem, same situation, car sent again. Returned with a ‘supposedly change’ again.
3) By March 2008, pump fails again. I am surprised to be told that the last time, they only ‘set’ it alright, not changed and that they have done it now.
I have not yet raised issues of a fast fading gear knob and plastics coming apart in places.
Just in case you are wondering, our car is a family car, used for about 30 km a day, in the city/CBD, by mostly a single driver, or me, who doesn’t (can’t) drive rash, and likes to maintain our cars with due respect and impeccably.
We are not sure who to trust and who to believe. We are am only aware that we are stuck with a car that is going back to where it came from more often.. like a bride who is finding it difficult to settle in her husband’s house.
I am sure, that this is not the intention of Tata Motors, and that Mr. Ratan Tata and Mr. Ravi Kant actually take pride in their products, and that they will seriously do something about a really defective products that may have escaped a TATA Quality inspection, and that the world has no reasons do doubt that TATA Motors may not keep up the brand image & quality of its newly acquired foster children, namely the Jaguar and Land Rover.
In an eternal hope and compelled by a son who idolises JRD,
B S Suman Agarwal
P.S. By the way, I have not been yet sent our insurance papers.
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