Indian Railway Catering & Tourism Corporation [IRCTC] — non linking of loyalty number and non receipt of shubh yatra membership

Address:

New Delhi, Delhi, 110019

I have a few days back received my sbi irctc card embossing a loyalty number promising a host of benefits about booking of rail ticket. The card has been activated.
This loyalty number cannot be added after logging in to my existing log in id with irctc as i am getting a message that registration fee has not been paid.
The matter was taken up with irctc and i was advised that they cannot do anything and i must approach sbi. Sbi advised me to register a new id with irctc. New registration could not be made because my e mail id and phone number are linked with my existing user id with irctc.
Now what do i do?