ITC — Biscuit discontinued due to expiry date issue

Website:www.itcportal.com/brands-microsite/sunfeast.aspx

I was consuming Sunfeast Farmlite Digestive biscuits produced by ITC that has low GI and does not contain maida and sugar.

This was a good healthy option for me.
After a while I found that no shop was stocking this product.
I raised a concern with ITC and they said that they will fix the supply issue.

After a while I was contacted by a company person who clarified that there's a major issue with this product in terms of expiry date. All supplies are coming which are too close to the expiry date and hence it's delivery thru distributor and retail channel is stopped by the supply chain.
This is a bad news. Company could not manage the supply chain effectively and now no one is ready to stock it due to this expiry date issue.
I request ITC to fix the issue and resume production and correct supply-chain.
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ITC customer support has been notified about the posted complaint.
Verified Support
Apr 14, 2021
ITC Customer Care's response
Hi,

We'd like to get in touch with you to resolve this for you. We request you to reach us on[protected] or write to [protected]@itc.in.

Regards
ITC Cares
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