L'oreal — l'oreal preference 8.23

Website:

L'Oreal Paris

I have been dying my hair for the past 20 years and recently used Preference 8, 23 as I wanted more golden highlights. My hair has turned purple - I rang the helpline who said this happened a lot as it was a strong dye and told me to use a clarifying shampoo. She was not particularly apologetic and said she would send me a voucher as I would then need to re-dye my hair. It has been about 3 months since I last dyed my hair.

I am pretty angry, traumatised and feel that L'Oreal should put a warning on the box as this appears to be a fairly common occurence.