As everyone gears up for Holi, Lava has sought to up the ante by splashing in a brand new colorful feature phone. The company recently released a handset dubbed Lava KKT 35, which comes pre-loaded with a ‘Color Matcher’ app for Indian consumers.
The ‘Color Matcher’ app lets users select any hue as the background and use it as their homescreen wallpaper. The KKT 35 is jacketed in a slim metallic body and it encompasses a 2.4” QVGA TFT display screen for multimedia viewing. It comes equipped with a video player that supporting multiple file formats such as AVI, MP4 and 3GP.
“Lava is always focused to come up with consumer insight driven innovation. ‘Color Matcher’ is another example of our commitment. We understand that colors are a way of expressing ones personality and attitude. Normally consumer has a limited choice of selecting colors in a phone .With ‘Color Matcher’ now you can pick up any color which excites you,” commented Sunil Raina, Chief Marketing Officer, Lava.
This dual SIM handset hosts numerous features including mobile tracker, conversation recording, chat style SMS, web camera and answering machine. The included 1400mAh battery promises continuous talk time of about 8 to 9 hours. It incorporates various multimedia attributes like FM radio, 3.5mm audio jack, USB support, games and more.
The Lava KKT 35 is available across leading mobile retail stores priced at Rs. 3,950.
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