Sun Direct — la carte pay for channels not implemented by sun direct.

Address:	560097
Website:	www.sundirect.in/recharge.aspx

Respected sir/madam,

My complaint about sun direct dth services is why they are not following rules given by indian government as law they as the dth service provides why they are not following la carte pay for channels which was implemented by india government in 2013, many of the consumers are paying for unwanted channels which sun direct forces to take as a package.

On september 3, 2007, the telecom regulatory authority of india (Trai) issued the telecommunication (Broadcasting and cable services) interconnection (Fourth amendment) regulation 2007, which went into law on december 1; the rules require all broadcasters to offer channels on an a la carte basis.[39][40] the regulation states, "all broadcasters will compulsorily offer all their channels on a la carte basis to dth operators. Additionally, they may also offer bouquets, but they will not compel any dth operator to include the entire bouquet in any package being offered by dth operators to their subscribers".[41] prior to the regulation, only customers in areas covered by the conditional access system (Cas), and cable systems providing the services, had the option of choosing to buy only the channels they were interested in. Trai intervened after dth operators complained that broadcasters were forcing them to carry channels that they did not want.[42] in the telecommunication (Broadcasting and cable) services (Second) tariff (Eighth amendment) order, 2007 (A revision of the earlier regulation issued on october 4, 2007), broadcasters were ordered to offer all channels on an a la carte basis to cable providers. Like the earlier regulation concerning dth operators, this order took effect on december 1, 2007. It also permitted packages to be offered along with a la carte.[43][44]

Several broadcasters, such as star india, zee turner, set discovery and sun tv, challenged trai's order in the telecom disputes settlement appellate tribunal (Tdsat).[45][46][47] on january 15, 2008, tdsat refused to grant a stay on the appeal challenging trai's directive; tdsat overruled the broadcasters' objections.[48] the agency later set aside trai's december 2007 tariff regime. Trai challenged tdsat's order in the supreme court, and stated in proceedings on july 22, 2010 that "in the analog, non-addressable environment, the authority is of the view that a la carte should not be made mandatory at the wholesale level as technological constraints in any case make it impossible for the benefits of a la carte provisioning to be passed on to subscribers".[49][50]

Trai ordered that pay television customers in india must be given a free choice of channels rather than be forced to choose package deals, enforcing a january 2011 deadline to implement the changes.[51][52] the order stated, "every service provider providing broadcasting services or cable services to its subscribers using an addressable system shall offer all pay channels to its subscribers on a la carte basis and shall specify the maximum retail price for each pay channel".[53] tata sky, airtel digital tv, videocon d2h, in digital and reliance digital tv launched a la carte options in january 2011.[54][55][56][57]