Self — Bought mobile No Cost Emi - But Interest also there

Bought Samsung A53 Mobile on Poorvika-Kanchiuram Near theradi through Icici credit card with No cost EMI for Rs 33000 in 6 Months instalments.
Purchased Date:16.07.2022
But Got EMI Amount from Bank is Rs.5726 per Month.
Which Costs total of Rs34356.

Intest of Rs 1356 charged then what it means no cost emi?

If i Buy thro Poorvika Over Online Purchase thro Amazon,
Either Myself Should be benifitted by reduced rates from Original Price or
Such No cost EMI Option.

Pls organise for No cost EMI.

Thanks and Regards,
K.Vijayaragavan
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