Amul Dairy — Amul store selling milk at 2 rs higher than MRP.

Address:

Hyderabad, Andhra Pradesh

Today I tried to buy milk at the new Amul exclusive store that opened in our locality, but to my surprise they were demanding 2 rs higher than MRP. The very thought of trying Amul milk breaking the tradition o[censored]sing local milk was because of the campaign that Amul launched, which claims that it provides quality milk at lower price than many brands in Hyderabad. But this kind of experience and the reluctance of seller asking for more money and infact saying that Amul itself says to collect more for freezing charges is very strange. Though I totally believe that Amul being such a branded company would never do so, this kind of experience would definitely dampen the Amul brand and would absolutely not help Amul to establish in this competitive market. And that too this happening in the exclusive Amul store is more disturbing, which will cause me definitely to stop going to this particular store in future to buy any products from now on. If the action is not taken immediately I will be reporting this to consumer court. If Amul is really looking to avoid these kind of activities, my sincere suggestion would be to make the billing system mandatory in Amul exclusive stores, which would definitely make these store keepers think twice before doing such things and we can have some proof to show. The new amul store is located in NGO's colony Busstop lane, Vanasthali Puram, Hyderabad, 500070.