Ibm — Eternity Cinemax Thane

Hi,
Cinemax Eternity mall has started charging exorbitantly higher movie ticket rates as compared to other cinema multiplexes, and the reason for the same is still unknown. What is it that Cinemax Eternity provide extra ? These exorbitant high rates throughout the weekdays is just not justified. An extra movie ticket rate on weekend is still understandeable. Just because people out of no scope are watching the movies paying out such higher price, doesn't mean the multiplex owners should start looting people. They should ultimately remember, that Consumer is the KING.. I hope this reaches out to the concerned people.
Thanks
Ajay Nagrath.