Elica Pb India — Poor product quality and arrogant sales and support

Address:Pune, Maharashtra

I bought Elica hob (4-burner) with glass top. Original product configuration - 1 large multi or tri-burner + 3 black coated swirl burners. When buying product we had requested 1 swirl burner to be replaced with full top cover Indian (not Italian) burner which was shown in black colour. Within 2 uses - not even 2 -days the black coating of this burner started peeling off to partially show the brass top and partially the black coating. This made the entire hob look as if it was old and in use for many years! I called their company sales person - company owned store on MG Road, Pune and spoke with Mr. Chirag Jain who conveniently said that there is no warranty on coating and it anyway come off by using! But I'd like to ask which coating comes off in just 2 uses of the burner?? After much pestering he put me on to his senior (probably related) - Mr. Kamal Jain - who repeated the same story and infact started blaming customers telling me that it depends on your use!! Well, Mr. Jain - just 2 uses in normal cooking with no spillage on it nor was it washed - how do you expect us to use it? Look at his arrogance - he asked me to cal back in 2 or 3 days and will see what can be done! When they give half-page color ads in Sunday LIfe - supplement of Times of India - talking about Italian connections and sounding lofty - the least one can expect is that you have the courtesy of noting down cosnumer details and apologising for inconvenience and replace it without asking any questions!! To me it is very clear that their product quality is horrible - and they're arrogant too. The attitude stinks! Since I was going in for kitchen makeover at the same time I ordered 3 products - chimney, in-built oven and hob. The other 2 products are working fine as of now but I dread to think of my plight if anything were to go wrong. Secondly, I also agree with another complaint that their service staff lacks basic courtesies and training. Also, while fitting of the chimney - their referred core cutting person charged Rs.1350/-. Actually he was trying ti fleece us by asking us to pay more but when we pointed out the rate and the measurement he agreed. Then their technincian came for "installation" of the chimney - they asked for a 5" hole to be made for a 4.5" flexible pipe. Now I was left with a gap in the wall between the wall and the flexible pipe. When I asked for it to be covered and closed with cement / PVC pipe etc...I was even ready to pay for it - this technician arrogantly refused saying it was not his job and that they will not do it! So much for Italian products - do they leave kitchen's incomplete like this in Italy??? I again called Mr. Chirag Jain to lodge my protest and requested him to provide a solution - but once again - zero sensitivity and no response!!! And yes - the chimney that I selected was a high-end one with a concave front black glass and digital controls. I shudder to think what other folks with basic chimneys go through.. Thumbs down Elica! Completely dissatisfied and will personally urge all friends to avoid Elica completely.
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Jul 15, 2015
Teresa.d's response
Dear Mr Mahey, Our Sincere aplogises for the inconvience caused.We do not provide any warranty on the discolaration of the burners, we have mentioned this on our websiste and also in the product warranty manual. for any further assistance, Please call our customer care number[protected] or send it to Service and send it to [protected], or email us at [protected]@elica.in Thank you, Elica Customer Care.
Jul 15, 2015
Updated by Mahey P B
Lol...New benchmarks in Customer service...!!!

I totally reject your mail and disagree wholeheartedly Team Elica. First your Cust Service calls with a "bribe" offer to have the defective burner replaced if we withdraw our complaint here. When we are non-committal - our complaint is not one but there are many - only if you have bothered to read it fully and carefully - we get a call again telling the same thing what you have written in your reply.

Fellow customers - so here it is - right in front of you, candid admission by Elica of sub-stanard product quality that does not even last beyond 2 uses (the black coating). So friends my serious suggestion is please let all your friends interested in buying a built-in hob know what to expect in terms of product quality (Italian!!) from Elica and further the attitude and complete disregard to consumer feedback.

Frankly Team Elica don't even bother to put up a fake "apology" - when you don't mean it one bit. You are only lending disservice to many other sincere and genuine Customer Service oriented brands out there. Honestly, I did not expect you to have the confidence or the courage to stand up and be counted and owe up for your extremely poor quality product. Probably you are scared of giving a replacement because the new one may loose its coating in a single use itself this time!!

I know exactly what next I'll do with Elica. But be warned and be on your guard when dealing with this most unprofessional company!
Jul 15, 2015
Updated by Mahey P B
Ms. Teresa, I completely and wholeheartedly disagree with your pretence of an apology. Oh please..don't even bother. It is a classic case of trying to hide behind the warranty clause. So you are admitting that like it has happened with us - in only using the product twice the black coating of the burner will start peeling off.
Friends, please see the photo I uploaded yesterday again. That is what will happen to your burner after using it only 2 times!!
What's more when you called in the morning with your "bribe" offer of replacing the burner if I withdraw this complaint smacks of corruption and completely lack of confidence in your company, brand, products and service! When I did not agree to your "bribe" offer you stuck out response to me.
Friends and fellow customers, avoid Elica completely - poor product quality - sick attitude and pathetic customer service or rather should I say mockery of customer servcie!! Do other buyers a favour too by spreading the word around about this farce of a company.
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