Blue Mountain Resort & Hospitality — Fraudulent membership scam using false promises, fake refund commitments

Address: Surat, Gujarat (operating across Gujarat, Madhya Pradesh, and other states)

Website: bluemountainresort.in

I would like to bring to public attention a serious and ongoing fraud being carried out by Blue Mountain Resort & Hospitality, which is trapping innocent customers through false commitments, misleading sales pitches, and unethical business practices.
Modus Operandi (How the Fraud Works)
1. Customers are invited to reputed 4–5-star hotels (Marriott, Hyatt, etc.) with the promise of a free gift.
2. During the presentation, sales executives make several false commitments, including:
o 2 Nights / 3 Days free trial stay at a 5-star hotel
o Zero-cost EMI holiday membership plans
o Birthday and anniversary celebrations for listed members
o Assurance that Purple category membership provides only 5-star hotels
o 100% refund within 15 days if the customer does not want to continue
o Membership transfer within 60 days
3. Customers are pressured to make immediate payments using cards, EMI, or loans.
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What Happens After Payment
• None of the promises made during sales are honoured.
• The sales executive stops responding immediately after payment.
• When customers contact the company, they are told that:
“Commitments were given by the sales person and not by the company.”
• In many cases, the sales executive resigns shortly after closing the sale.
• Refund and cancellation requests are ignored or rejected.
• Customers who persist are blocked, threatened, or misled further.
Misrepresentation & False Credibility Claims
The company falsely uses or misrepresents:
• ISO 9001 certification
• Names/logos of reputed hotel brands
• Media awards and “Best Service” awards
• Claims of recognition from the Honourable Chief Minister of Gujarat
These are used only to gain customer trust and have no real backing.
Impact
• Hundreds of families have reportedly lost large amounts of money.
• Customers face mental harassment, financial loss, and stress.
• The company continues to operate freely and trap new customers daily.
I am one of the victims and have documents, payment proofs, screenshots, agreements, and communication records to support my complaint.
Relief Sought
1. Immediate investigation into Blue Mountain Resort & Hospitality
2. Refund of money collected through false commitments
3. Public warning to prevent more consumers from being cheated
4. Strict action by consumer protection authorities
Complainant Details
Name: Mukesh Kumar
City: Bharuch, Gujarat
Contact: [protected]
Email: [protected]@gmail.com
🔔 Public Advisory
I strongly advise consumers to avoid Blue Mountain Resort & Hospitality and similar holiday membership companies that demand immediate payment based on verbal promises.