Senco Gold — Misleading Claims, Fraudulent Billing & Backtracking by Dehradun Store Management - Invoice No: 27C147T1000900

Address: SEnco gold DEHRADUN

Here's a sequential **150-word** summary of the entire incident:

On 11 July 2026, I purchased jewellery from Senco Gold's Dehradun showroom after being expressly assured by the store staff that the product was covered under a flat 10% making charge scheme. Relying on this representation, I completed the purchase. Later, I discovered that the invoice reflected approximately 11% making charges and that my eligible Birthday Discount had been denied on the ground that the flat 10% scheme had already been applied. When confronted, the Store Head denied that any such commitment had ever been made, despite written WhatsApp confirmation from the store staff. Senco initially acknowledged my grievance and promised an investigation but later issued a strongly defensive reply, justifying the billing through retrospective interpretations and claiming no policy deviation while disregarding the documentary evidence. Instead of addressing the misleading representations or refunding the excess amount charged, the company attempted to close the matter by offering a goodwill hamper and future purchase benefits.