Tasty Calories Restaurant — Weird timings

Address: Pune

Website: tastycalorie.com

While this is not a strict complaint, because a shopkeeper is free to decide the timings of the shop, I still post it.

There's a restaurant named Tasty Calories at Pimple Saudagar, near Akash Ganga Society.
The restaurant offers a varity of food and used to be open all day.
May be it's not going great and now they have changed the timings.
They close the restaurant by noon everyday and reopen it after 5 PM in the evening.
This is strange because lunch time is from noon to 2 PM for most o[censored]s. While they might have started morning breakfast items, it seems odd that the restaurant is closed during peak hours.
I do not know what is the business strategy but it feels odd.
Google reviews are also not that great.
I have noticed that it's very hard to make profit in restaurant business in Pimple Saudagar. So many open and close within a short span of time.