Tata Sky — Extremely loud volume in commercials : tata sky dth

Website:

www.tatasky.com/wps/portal

Tatasky abuses change in volume to attract attention to their commercial placings between regular programming.

Their strategy typically seem to be to drastically increase the volume of the first commercial during their programming break. They then proceed to bring the volume down to regular levels.

I have ethical concerns with this kind of advertising but more importantly this is a very low bar for consumer experience and should be re-considered by their advertising team.

I'm unaware of who regulates this kind of abuse in india.in the us for e. G., the calm act (https://en.wikipedia.org/wiki/Commercial_Advertisement_Loudness_Mitigation_Act) prohibits this kind of behavior.

My purpose in submitting this complaint is two-fold:
1. Make tatasky aware that we are concerned about this abuse and it is not something we will take lightly.
2. Make authorities who are responsible for regulating content and advertising that this issue exists.