[Resolved]  Cobra Group Of International — Cheater & flirt

List of known local Cobra Group subsidiaries

1. Dreamworks Acquisition
2. JAG Group
3. Keneve Group of Companies
4. Regal Group of Companies
5. Appco S/B (Father company)
6. ESP S/B
7. Pro Enterprise (SS15 Subang Jaya)
8. Rich Marketing Group (at least this one is honest enough to put the word "marketing" lol)

Their tactics & The Truth

** Salary of RM1800-RM3000 during training and more after 6-8 months project. You won't get paid any basic salary

** Usually under the title of "Management Trainee" or "Executive Development Program". Your title is SALES PERSONNEL

** These are the same lines all Cobra Group companies use:

-- "Fresh graduates who are willing to be coached from A to Z of a company operation and hardworking- please try your luck!" Coached - Reading from same piece of paper, memorize it and tell strangers about it

-- "Promotion to Managerial positions with Regional and Overseas Career Expansion". Something like Amway's incentive tours to overseas IF you con enough people

-- "The person who think that they possess all the skills required to be a successful future manager". When they expand, they chuck you there to further con people and you will have no time for your personal life AT ALL

-- "No min working experience is required (Special on-the-job training will be provided)". They train you to talk to strangers and be beggars

** On your first day of your you will be briefed on company structure. Any AMWAY members will know this is the exact promotion structure Amway uses the moment they see it. Sales projection, get 3 leaders you become Team Leader blablabla.

** On your second day, just quit the job.

** You'll get a piece of paper on dialogues and you are expected to preach to strangers. I don't think we graduated to be beggars.

The "new" advertisement:

» Click to show Spoiler - click again to hide... «

Interview

** First interview will be in group interview (suspicious?)

** Second interview you will follow your "evaluator" to the field, usually in front of banks and see what they do. They will tell you "This is to test how much do you want the job" and then ask you to do the same thing: Begging & Bugging

** Third interview will be on the same day of the 2nd. You will be asked to go back by yourself to the company. WTF right?


What they slipped

** One guy used the word "downline" and "upline"

** The boss comes into the office EARLIER than everyone and leave LATER than everyone, even his secretary. Somemore he dare to use the word "TIME FREEDOM" and then say he sleep at 10.30PM.

** The structure chart. Some people who never join Amway will not see it coming because the only direct sales company to use it is Amway, and Cobra Group is applying the same thing.

** No basic pay. Tell me, which PROFESSIONAL job (as they claim) doesn't pay their employees? Like that I also wanna be the boss lar.

If you have more info of this company or companies under Cobra Group / DS-Max, add it here as they seem to be running rampant all over Jobstreet, conning degree holders from Law to Engineering fresh grads. Sadly, these people think they are doing a great job, where in fact they are earning money and being brainwashed day in day out.

From Wikipedia (Credits: Polaris)

» Click to show Spoiler - click again to hide... «QUOTE
Cobra slash DS MAX is in wikipedia, their infamous ways are well known all over the world.

http://en.wikipedia.org/wiki/DS-MAX

One of the most common complaints about DS-Max affiliated companies is in their recruiting and advertising practices. Often the position is advertised as an "entry level management position", and claims to operate in any number of glamorous, competitive, high profile, industries ranging from pro sports and entertainment to 4 star restaurants and world travel, when in reality the position is that of a door-to-door salesperson who peddles pizza coupons, discount baseball tickets, 5 dollar umbrellas, designer knock-off hand bags, and travel alarm clocks, none of which the applicant will actually discover until they are out "in the field" with a distributor on their "second interview".

A common interviewing formula used by the independent sales offices consists of:

1. A very short first round interview conducted in the office of the manager. Typically in this interview the manager will briefly outline the structure of the business to the potential new distributor. A typical DS-Max manager will interview anywhere from 10 to 30 people a day so this first interview is usually short on detail and any prolonged question and answer sessions are avoided if possible.

2. A full day "second interview" in the sales field where the potential distributor shadows a current distributor while they attempt to sell their products or services door-to-door. This full day interview is an attempt to show the potential distributor how a typical day in the field works. This full day interview, like the first interview is purposefully vague on details and most questions are not answered fully or more difficult questions get passed on to the manager/owner to handle during the final interview. This is known within DS-MAX circles as the "Day of Observation" or the "Day of O".

3. A "final interview" takes place in the manager's office when the potential distributor returns after a full day in the field. If the applicant has any problems or objections, the manager may attempt to overturn them. If the potential distributor needs some clarification in order to understand the "big picture" of this business opportunity the manager will attempt to explain the business beyond just selling products door-to-door. The goal of every manager is to encourage the interviewee to start full time the very next day.

The name DS-Max is often used to refer to the whole distribution system that includes DS-Max USA Inc., its affiliated suppliers and independent offices. Each affiliated sales office is an independent and incorporated business.

This legal separation between the DS-Max supplying organizations and each individual office insulates DS-Max from any legal or financial liability should something happen within an individual office.

Because all sales offices are independently owned and operated each individual distributor and manager/owner reaps the rewards of and is both financially and legally responsible for his own business. The majority of all distributors work as independent contractors and thus are not paid a salary, receive no health benefits and are responsible for paying their own taxes.

The DS-Max system runs similarly to network marketing businesses but with several key differences:

1) Sales representatives (distributors) generally work full-time (often six days, 60 hours or more a week), relying on their sales for their primary source of income, rather than a slow transition from part-time to full-time.

2) The individual owner assumes the cost and advertises for new distributors and finds a mentor for them, rather than the distributor absorbing the cost of recruiting.

3) Distributors receive the products on consignment rather than paying for them up front and there is no fee for becoming a distributor.

The business only grows when new distributors are added. While DS-Max as a whole has grown quite large through the years, the vast majority of distributors and managers in affiliated distribution operations in the DS-Max system have not enjoyed success. In the 20 plus years of operation the Ds-max business model has generated some tremendous success for a small group of Vice-Presidents, or as they are referred to now, National Consultants, but the question of how many have found success in Ds-max compared to the number who have attempted to achieve success can only be answered by analyzing accurate, detailed records of these organizations and their affiliates. However the nature of their operations make it unlikely that such documentation exists.

This post has been edited by Acey: Sep 12 2006, 01:50 PM



Ido May 2 2006, 02:42 PM Show posts by this member only |Rating BETA (0+, 0-) | Post #2


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I being con before. DS-Max. Their lousy plan is you start as trainee -> Leader -> team leader -> assistant manager -> manager. From trainee to become leader, you need to hit weekly target. Then, as leader you can start con others to be your downlines. Once you have 5 downlines promote to team leader. As team leader, you will be entitle to suck some commision from your downlines (5%) of the daily total sales.

Assistant manager is 10%. What really make money is when you become manager. DS-max is selling many thing but whatever they are selling, you earn RM 2-3 each item they sell. Mostly the manager earn RM 1000 ++ daily

FYI, manager really earn that much. Believe it. That why they are growing. The main issue is how you can become the manager. You need at least 13 - 15 downlines. Now that the hardest part. My ex uplines have been working for more than 5 years. He has been promoted as Manager before but de promoted when your men leave the team. So from there, he keep on struggling until today. Still same not making money.

The system seem great but no guarantee. People don't like walking around selling thing. So is hard to get people. My advise is you can treat it as temporary job while hunting others. My experiencee in the company was great. We penetrate a high security building e.g military kem, Maybank and many more. Chase up by the security. Sometimes the inside people may help you also. Is a fun job but making money.

That my experience for DS-max.



masterinternet May 2 2006, 02:57 PM Show posts by this member only |Rating BETA (0+, 0-) | Post #3


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hehhe... what an experience in life... if you would like to take is as once in a lifetime experience also can...

Chase up by the security <---- this will sharpen your skill in sales and to be alert on outcome of your action. It is hard to penetrate military camp... if you could... you might have talent in sales..

This post has been edited by masterinternet: May 29 2006, 10:04 PM



Pasta Guy May 2 2006, 05:29 PM Show posts by this member only |Rating BETA (0+, 0-) | Post #4


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QUOTE(Ido @ May 2 2006, 02:42 PM)
I being con before. DS-Max. Their lousy plan is you start as trainee -> Leader -> team leader -> assistant manager -> manager. From trainee to become leader, you need to hit weekly target. Then, as leader you can start con others to be your downlines. Once you have 5 downlines promote to team leader. As team leader, you will be entitle to suck some commision from your downlines (5%) of the daily total sales.

Assistant manager is 10%. What really make money is when you become manager. DS-max is selling many thing but whatever they are selling, you earn RM 2-3 each item they sell. Mostly the manager earn RM 1000 ++ daily

FYI, manager really earn that much. Believe it. That why they are growing. The main issue is how you can become the manager. You need at least 13 - 15 downlines. Now that the hardest part. My ex uplines have been working for more than 5 years. He has been promoted as Manager before but de promoted when your men leave the team. So from there, he keep on struggling until today. Still same not making money.

The system seem great but no guarantee. People don't like walking around selling thing. So is hard to get people. My advise is you can treat it as temporary job while hunting others. My experiencee in the company was great. We penetrate a high security building e.g military kem, Maybank and many more. Chase up by the security. Sometimes the inside people may help you also. Is a fun job but making money.

That my experience for DS-max.






Please do not upsell DS-Max here, this is exactly how they psycho people into these jobs. For example, FYI this and that manager really made 1k daily etc and etc, but that is just him, you have to be really good to be like that... blah blah blah,

Please contribute to the society and economy by giving value not preaching get rich schemes.
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Aug 14, 2020
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These People are most [censored]in holes In the world. we should Launch a complaint against them In police. They are running there branch at chennai as X streem at T.nagar . I will tell the most shoking part they Kidnap people and send them to other countries to make them work as slaves. they take one copy of your Passport size photo and make Duplicate Passport and visa within one night. next day they say that we will send u for field work and from there they have there guys set and they do there work .

I am of the victim I escaped before they could kidnap me.
Mr . SURESH KUMAR, plz elaborate ur experience abt all this kidnapping so that other people can be saved from this trap . i mean hw can they make illegal passport n then forcefully send people fr slavery, plz tell hw they send people to work abroad, to wich countries n wat kind of work they get done from these innocent people.
Mr . SURESH KUMAR, plz elaborate ur experience abt all this kidnapping so that other people can be saved from this trap . i mean hw can they make illegal passport n then forcefully send people fr slavery, plz tell hw they send people to work abroad, to wich countries n wat kind of work they get done from these innocent people.
there is no company in india who will ask us to bring photograph on first day of interview photographs are demanded in case we get selected. but these people take photo on first day itself then they call next day again sayin that they r gonna conduct second round of interview. un first day they will never tell u that they will take u to field to test ur skills but on second day suddenly they say that now we going to take u for field testing. they have bunch of people all set in different locations. and then they kidnap them and send them to hell.

they take resume and photo of ours and these two things are enough to make duplicate passport n visa in one night.

in T.nagar they have office on the follw address
X sreem
old no 33.new no 2
Dr Sadhasivam road
[protected]

if any body has contact with higher police officials then please take action against them
Thank you very much for the info.
Guys today I went for that Interview, and just now I got a call that I am selected for Second Round.
Guess what I myself am suprised to be selected because I went there in Casuals and everyone there were in neat formals.I thought for a while I came to a wrong place where I may not be selected, she asked me questions on importance of marketing and gave me a application with questions to be filled.
Now I have read this thing, I have decided not to go.
Thank you.

My Address Where Interview was conducted is Millennium Organization, Near Landmark Bldg, Behind Cine max Theater, Andheri(E) Name of the CO was NIRVANA.Yup that COBRA .
Hiiiii Guys,

I received a mail from ORBIT ORGANISATION _ MUMBAI, its a part of COBRA GROUP. Plz let me know whether its a scam or should I attend the interview. Plz reply me as soon as possible.

And its not too easy for me to go to that place wen this is fake one bcoz I stay too far from mumbai.

So plz help me.

Thanks
Guys,
Plz let me know whether the mail given below is from a fake company or is it good to work over there.
Plz help me.



This is in reference to your resume which we have received in response to our advertisement, in monsterindia.com.

We are pleased to inform you that you have been shortlisted for an interview with our Business Head for immediate openings on an express basis.

We are pleased to confirm your Appointment for an Interview as per the following schedule:

Date:26th JUNE 09
Day :Friday
Time : 11:30am sharp

You would be required to bring your current updated resume and a passport size photograph. Please come formally attired.

Please do bring a Print Out of this Mail along with you.

Venue:
ORBIT ORGANISATION

15/2 Steelmade Industrial Estate,

Marol Udyog Premises,

Near Marol Fire Brigade,

Opp.Jalaram Store,

Marol Maroshi Road.
Andheri (East), Mumbai - 400059


Company Profile:
ORBIT Org. is a Rs. 1000 Crore Multinational Company with presence in Asia, Europe, America and the Pacific. In India we have presence in 10 cities with 2000 people working the organization. We are into Client Servicing, Customer Acquisition, Business Promotion and Brand building for major Blue Chips Clients in the service industry. We provide services to major Fortune 500 companies in the world. We have just opened up our new office in Mumbai and we are looking forward to adding on the talent pool of the office by getting in the best talent from different backgrounds.

We deal in TELECOM, BANKING, SPORTS, ENERGY, NGOs.
In India we represent all major clients in TELECOMMUNICATION like TATA, AIRTEL RELIANCE etc. with offices at all major Metropolitan Cities.

We are looking forward to adding on the talent pool of the office by getting in best HUMAN RESOURCES from different Back ground.

We encourage an open Environment conducive to active learning and participation.



Job Profile:
We have multiple openings at Entry level and Middle level Management
We select our New Joinees as Trainee Managers and Train and Develop them on all functional areas of Business Management over an period of 6-9 months as per the following Global Training Module (GTM):

Trainee Manager => Leader => Team Leader => Assistant Business Head => Business Head


This position starts with a Trainee Manager who is sequentially trained to be a Leader, then a Team Leader, then an Assistant Business Head and finally a Business Head.

Job Profile : Trainee Manager

Key Functions : Advertising /Marketing/Sales/ Business Development

Remuneration : 14, 000- 20, 000 pm


JENNIFER
HR MANAGER
[protected]
miss MANISHA MISHRA, this is a absolutely fake e mail send to you, with all the wrong n misleading informations in it, both about d company as well as about the job profile .
they say we deal in telecom correct but what they do, these fu...rs just sell new connections for these telecom companies.
they deal in banking but just sell credit cards by moving from door to door in offices on weekdays n in residential houses on weekends, same is t case with NGOSs, they just beg money from people.
they ll make u work fr abt 12 -14 hrs in a day, with just a off on monday . yll get no fixed salary, it would be commission based .
i tell u mam this job is worthless, ull loose on ur heath, ur mind wll become of that of a salesman, this job is a absolute nnnnnnnnnooooooo fr girls .
REGARDS N WISHES FR A GOOD JOB, any more queries plz ask . good bye
Thanks a lot. Such informations r actually very much usefull for job seekers to prevent them from falling into the trap of wrong person.

Thanks a lot.
thanx a lot friend, even those approached me also...
thx dudes
actually i got this mail 2 minutes back
ma luck svae me
i came across this website
thx to aal the people u r wonder full
i got mail 2 time from ORBIT ORGANISATION plz help me is it good job or something fraud


We are pleased to inform you that you have been shortlisted for a Personal Interview with our Business Head for immediate openings on an express basis as per the following schedule:

Date: 06th July ‘09
Day: Monday
Time: 12:00 Noon

Venue: INFLUX, 15/2, Steelmade Industrial Estate, Marol Udyog Premises Ltd., Opposite Jalaram Stores, Marol Maroshi Road, Marol, Andheri (East), Mumbai – 400059

You would be required to bring your current updated resume and a passport size photograph. Do bring a printout of this mail for reference. Please feel free to contact us in case of any queries.

Company Profile: We are part of a Rs. 1500 crore company which has operations in more than 23 countries. What we do as company is simple to understand. There is a client. And the client requires an eventual customer. We are the ones who act as a link, as a mediator between the client and the customer. The client acquires a new, loyal, sustainable customer. So the client is happy. The customer gets to avail the service of the client at bargain prices at his doorstep. The customer is also very happy. And since we, as mediators make this happen, we derive our profits from there. So we are also very happy. The clients are primarily in the ever booming service industry. Altogether, we end up doing customer acquisition, customer service, direct sales and overall business development for the clients.

We work in the following industry sectors:
1. Cellular Service Providers (CSPs) like AT&T, Hong Kong Telecom, France Telecom, Cable & Wireless, Sun Telecom, Chitchat, Talktalk, Tele2, Bharati and TATA.
2. Financial Service Providers (FSPs) like American Express, HDFC, Citibank, ABN AMRO, Future Generali, Standard Chartered, Commonwealth Bank Of Australia (CBA), Barclay’s, Grindlay’s and AXA Life Insurance (16th largest company in the world).
3. Energy Service Providers (ESPs) like nPower, Energy Australia. In India we are starting off with Reliance Energy very soon.
4. Internet Service Providers (ISPs) like Bharati Broadband, TATA Indicom Data Card.
5. Entertainment Service Providers (ESPs) like Reliance BIG TV, Showtime, Airtel Digital TV.
5. Hotels like Marriot Group Of Hotels, Sheraton Group Of Hotels, Best Western Group Of Hotels.
6. Restaurants like KFC, Subway, Pizza Hut, Dominos, McDonalds, Jongleurs, BJs, California Pizza Kitchen.
7. Sports Clubs & Leagues like English Premier League, NBA, Australian Rugby League.
8. Animation Studios like Walt Disney Studios, Pixar.
9. NGO/Charities: And that’s the division we are handling over here. We work with the likes o[censored]nicef, Red Cross, Blue Cross, Christian Aid, Christian Children Fund, Barnardos, PETA, WWF, CRY, Help Age India, Save The Children, Plan India, CIF, Oxfam.
NGOs need s a constant inflow of funds for Project Administration to address the cause of the underprivileged. Traditionally, NGOs have deployed various means to raise funds, viz. sale of products, events, corporate donations, overseas donations, direct mail, Cause Based Marketing (CBM).
However, the aforementioned means lead to a prohibitively high Cost of Mobilizing Income (COMI) making the whole idea of charity redundant. Also, the volumes of funds generated are too paltry for sustainable Project Administration. We provide volumes of funds through a team of able charity ambassadors reinstating people’s belief in the cause and consolidating their goodwill. We utilize the generic systems at the heart of our company for professional fundraising for leading NGOS and charities in a cost-effective manner. With no consultancy fee being charged, the NGOs are only invoiced for successful donor acquisition making us an indispensable partner for their long term project administration needs. Today, we pride ourselves in having generated in excess of Rs. 90 crores for various causes in India and £ 2 billion globally last year.

GROWTH & EXPANSION: We started in India around 10 yrs back; way back in 1998. And today we are in 10 cities, viz. Delhi Mumbai Chennai, Bangalore, Hyderabad, Pune, Kolkata, Ahemdabad, Nagpur and Baroda. We have 80 offices in India. But this is just the beginning. We want to have our presence in 42 major cities in India. We want to open up 1000 offices in India. That means we have another 920 offices to be opened up.
There are 3 key resources we require for the same:

1. Capital: That is something that we already have in plenty. Considering the fact that we hail from UK and we are headquartered at HighGate Studios in London, we make our money in pounds. And 1 Pound is more than Rs. 80. So capital is definitely not a constraint for us.
2. Clients: We are already working with 132 clients globally, 12 of which have distinct presence in India. That’s again not a limitation for us
3. Business Heads (BHs): The most important requirement we have is for Business Heads, who can run these new offices independently. And that’s somebody we can’t get readymade from any B-School or Engineering Institute or Graduation College.

JOB PROFILE: So we select our new joinees as Trainee Managers and train and develop them holistically on all functional areas of Business Management viz. Sales & Marketing, HR, Finance and Operations over a period of 6-9 months as per the following Global Training Module (GTM):

Trainee Manager => Leader => Team Leader => Assistant Business Head => Business Head

Position/ Title: Trainee Manager (TM)
Time Horizon: 1 month
Activity/ Taskset: Client Representation And Servicing
Functional Areas: Advertising/ Promotion/ Direct Sales/ Marketing/Business Development
Remuneration: Rs. 13, 200 – 19, 800 p.m.

Position/ Title: Leader, Team Leader (TL)
Time Horizon: 3-6 months
Activity/ Taskset: Team Building And Management
Functional Areas: Recruiting/ Training/ Development/Evaluation/Motivation/ Impact Running
Remuneration: Rs. 19, 800 – 26, 400 p.m.

Position/ Title: Assistant Business Head (ABH)
Time Horizon: 2 months
Activity/ Taskset: Overall Business Management
Functional Areas: Administration, Operations, Finance, Applied IT
Remuneration: Rs. 40, 000 p.m.

Position/ Title: Business Head (BH)
Time Horizon: Ongoing
Activity/ Taskset: Management of a Strategic Business Unit (SBU)
Functional Areas: Operations, Administration, Team Management, Business Strategy
Remuneration: Rs. 2, 00, 000 p.m.

This position starts with a Trainee Manager who is sequentially trained to be a Leader, then a Team Leader, then an ABH and finally a BH.

We are looking for ambitious, hardworking, enthusiastic, outgoing youngsters with a natural knack for interacting with people, the zeal to learn and an insatiable hunger for success and growth.

Trisha Mohan
HR Manager
[protected]
[Calls will be entertained only between 10:30 – 18:00, Mon-Sat]


plz help me regarding this ...

should i do this or what ????????????????

plz reply
hi ABHIJEET, tis ia absolutely fake mail send to u, read the previos comments in this blog about the company n you will come to knoe the reality, anyway ill brie[censored] little bit about this fraud going on . From this mail i could make out that they make u work in charity department where ull have to collect money from people fr charity by going frm door to door both in offices as well as in residential areas. ull be given a sentimental script about underage girls prostitutes, child labour etc which ull have learn n recite in front of people everyday till u wll be there in d company.this job is purely commission based, these [censored]ers want to attract youth by showing thse high pay bands as shown in this mail.
Any way, i[censored] have time for 2, 3 days just go n attend the interview n observation day, ull come to knoe the real facts .
any more specific info u want feel free to post ur queries here, ill reply, GOOD BYEE
Thank you guys, i was in 2 minds after the 2nd day of interview experience, but now im sure i wont be going back there.. maybe just to see what kind of songs they use for motivation and laugh at them silently.. hehe. another thing to try wud be to convince others to leave.. which is a gud thing to do.

If you are doing bad there will always be someone who is worse than u, and he will beat u at your own game. It's true, I read in the UK mirror site that the owners who con so many make less money than the team leaders themselves, they own rented flats and cars, have no lifestyle and do door to door selling themselves. COBRA is conning everyone. well it only makes me more careful abt being greedy in the future.

It's really surprising people are still working there. You have to be really stupid and ignorant to be doing that.

The place where i went had names like KARMA CO., SYNTURE, DAWN ENTERPRISES and a poster of APPCO pasted in the front. The asst. owner asked if any o[censored]s after 1st day of interview searched on net abt company. I had only seen www.cobragroup.com. It only praises the company, so i told that. And he asked "that's it?" you didnt find anything else?? im guessing he mustve been talking abt all the calls for fraud. so if an asst. owner knows abt it, he's only doing it to con more ppl. Sorry mate, you can only give pep talk from your script. He wrote "chelsey" on the whiteboard for the futbol club. sheesh. these people are really low quality.

GUDBYE.
Hi guys...
I got a mail from CRESENTE ORG, IT SAYS THAT IT IS CONTRACTED WITH COBRA GROUP, I WAS CALLED FOR AN INTERVIEW AT

CRESCENTE ORG
OFFICE NO 13 & 14, 2ND FLOOR,
SUNRISE APARTMENTS,
SENAPTI BAPAT RD,
NR CHATURSHRUNGI TEMPLE,
NXT TO LOHIA JAIN ARCADE (SUNGARD 2),
PUNE-411016

I THINK I WON'T GO NOW AFTER READING ALL THIS. THANK U ALL FOR SAVING MY TIME N ENERGY!!
hi. i got job in cobra group, shal i join, pls tell truth friends... am waiting for ur reply friends...
no CHRISTEEN RAJ do nt join cobra grp, theyll [censored] ur entire life, stay away frm cobra grp .in which city n place u have gt d jod n who is the manager over there, post here d entire details.
thnx guys, recently only i gave my interview, u saved me from falling prey to such time wasting thing...its really like our wasting potential to join them...thnx a lot ...
Heya people,

Today I got a call from Karma Co and I am asked to come down for an Interview tommorow(11th July 2009) for the position of "HR Execuitive". When asked about their website the only thing that female told me is to go through the website of Cobra Groups.

Was just googling out for more info on this Karma Co. when I came across this shocking blog. Please please help me out guys on the reliability of Karma Co.
It All Makes Sense.


The final day of the Australia & New Zealand Owners Meeting brought with it a certain ‘buzz' that I couldn't quite put my finger on...

After three days of meetings, I felt I could almost run a training session. There's no doubt that the new training system is going to take Cobra to the next level.

...but I still couldn't explain the ‘buzz'...

And talk about inspirational! Three days of learning about the challenges, the excitement, the possibilities, I found myself thinking, "Maybe I should become an IC."

...but the ‘buzz', what was it all about?...

Following the final meeting - at which Spencer Galbally discussed the remarkable success of David D'Agostino in Italy (click here to read all about it) - we headed off for dinner and a couple of drinks.

Then, upon our return, the ‘buzz' was explained...


[protected][protected][protected][protected]

Approaching 7.00pm, I found myself walking back to the conference rooms...

Suddenly, my jaw dropped. My eyes widened. My ears... almost bled.

My senses were assaulted by hundreds of people - chanting; yelling; screaming!

It was the NSW Mid-year Rally. I've seen less fire in the fans at a FA Cup final.

Oh, and did I mention the megaphones?

The intensity! The passion! The competitive nature! It didn't surprise me later to hear that Cobra makes around $500 million annually in sales. $500 million!

But the sheer enthusiasm and personality of the group wasn't the most memorable part of the night for me.

That came in the form of the Paralympic video presentation and the interview between Anthony Tarquini and inspirational Paralympic hero, Heath Francis.

What a story! Something must have flown into my eye...

Everyone involved would have felt a strong sense of pride in knowing that without Cobra, it would have been a very different situation for the Paralympians.

The night was an overwhelming success. Congratulations to everyone who picked up an award (I saw some winners grab four!) and to the organisers. Seriously, well done!

Let me finish by pointing out that the rally answered my final question about Cobra...

How can a company consistently perform so strongly?

Well, it's the people! (sorry to sound soppy, but it's true!) With such an amazing group of passionate people, it's no wonder Cobra is such a resounding success.

Now, it all makes sense.

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