[Resolved]  ShopClues — FRAUDS!! DEAD product delivered, and wants me to replace it myself!!

Address:

New Delhi, Delhi

I had ordered a 16GB Strontium TNT USB pen drive (Code: 65395) from ShopClues, com on 23rd Sept, 2013. The product was shipped by a merchant - KBC Computech somewhere in South Delhi via an especially on time courier service - IndiaOnTime, which took 10 days to deliver a postcard sized packet to Electronic City, Bangalore. On 3rd October, I found that the product I received is not in operating condition. It was DEAD ON ARRIVAL. I contacted the customer care of ShopClues via phone and mail, and the response they give is that I should go all the way some 40kms to a Strontium Service Centre to that I could get it replaced myself. When I told them I am not willing to do that, they say I could go there and get a DOA letter, scan it and send it to them, so that they could consider talking with the merchant for a replacement.
Who on earth talks like this? What kind of culture are they being trained at this company? If they can't provide a customer the basic decency of proper service, then why are they still here in the e-commerce competition? First off they send a duplicate/seconds product, and then want me to invest more time and money in getting it replaced?? What the heck?! It's like they're saying "Ok, you got a defective product. Now go help yourself."
The basic purpose of preferring to buy online is to avoid the time investment involved in going to a physical store and buying it, right? Worst ever shopping experience at an e-com website, and really pathetic customer care. I hope no one else falls into their trap anymore. This speaks volumes about the organizational culture they follow at ShopClues. They are money-centric frauds selling degraded goods, with no respect to a service perspective.
PLEASE REFRAIN FROM GIVING YOUR MONEY TO THESE FRAUDS. Help yourselves, before they themselves ask you to.