Consulting Rooms Private Limited — Mismatch of the serial number on TV and Invoice

Sir I purchase a LG 32 inch TV from flip kart where seller is consult rooms private limited. The issue is that the serial number printed on TV is different and Invoice is different, when I approached for a claim with Jeeves consumer services, they refused for the claim as the serial number is mismatch. That means TV installed is of different serial number. Please send the corrected invoice as per TV serial number