Jet Airways — charging extra for web checkin and no seats available at the airport check in

Jet airways has started charging for each seat on web check in. If i am already playing 10000 for a economy ticket on a route where a ticket is available for[protected] in general, do i not earn the right atleast to web check in and get a seat of choice? They charge for every web checkin and no seats are available on the airport. So the only option for a person is to either sit on the lasg available seat which the last row middle seat or to come to the airport 2-3 hours before the check in time to get whatever is left on the plan after webcheck ins. I want to understand that if i have already paid such a high amount for a ticket because i can't plan my business trips well in advance, why should i play additional 500 for check in for the seat.