Lalithaa Jewellery Mart Pvt Ltd — Cheating Flexi O Flexi plan in gold price

Address:No.53, Icon Savithri Ganesh Building, Habibullah Road, T. Nagar, Chennai – 17
Website:www.lalithaajewellery.com

Hi,
We joined in Flexi O Flexi plan on 22-10-22 at Chandanagar branch, Hyderabad with 3 members Rs 10000 EMI for each one so that we could get 76.6 gram gold at the end of the plan.
Client ID: CHGFFFFTAA00542,
Group: FFT 542
Client ID: CHGFFFFTAA00543
Group: FFT 543
Client ID: CHGFFFFTAA00544,
Group: FFT 544

After joining, Lalithaa’s representatives told us to install your app for monthly installment payments.
After installation, while paying the second installment in November, we observed that the gold price in Lalithaa app (Rs.4890) was higher than the market price(Rs.4855) per gram.
That means per gram you charged an extra Rs.35, which would become Rs.2680 for a total 76.6 gram.
1. We contacted the customer care on 25-11-22 and asked about the price difference.
They said that they would check and reply but did not respond.
Again we contacted on 27-11-22 in whatsapp and phone call but they did not give any clear information. They told that it was BASF rate that's why there was difference of Rs. 35. So we paid the second installment on 30-11-22.
2. Again on[protected], we contacted the customer care about the price difference.
On that day, Lalithaa app was showing Rs 5045 but the market price was Rs 4970.
So the customer care representative told me that Lalithaa app was showing Chennai market price.
But this was not informed by Lalithaa’s representatives while selling the plan.
So many things were told during the selling of this plan but there was nothing mentioned about the price difference or Chennai rate.
Why? They did not mention in the bond that they would take Chennai price.

Again I called the customer care center on 02-01-23.
As there was a difference of Rs. 200 per gram on that day. This would be a huge loss (Rs. 15500 aprox.) And generally there was very little difference in prices from here and there. It can be lesser or higher. But the Chennai price was always higher than Hyderabad price in your app.
Lalithaa’s representative told that she would inform management and call me back. But I did not get any call back.
3. So I visited the Chandanagar branch on 19-01-23, and asked about the price difference. They told that it was mistake from their side that not mentioning about Chennai price. They said that by default, it was Chennai price in all Lalitha showrooms so that's why it was not mentioned.
During that conversation, I showed them that price shown in app was Rs. 50 higher than the price displayed in showroom i.e. Chennai price.
Finally they said that there was a problem with the app.
*This was clear cheating.

I was fed up with all this so I decided to stop this plan but take back my money.
But they rejected to give back cash and asked me to purchase the ornament with that amount.
Then I asked to give me an ornament with the gold which was credited into my account .But they rejected for that and said to purchase at the current market price.
That would be Rs 5000 loss to me. So I declined to take it. I told that it was clear injustice to me so I would go to consumer court. The branch manager told "Do whatever you want".
They told different reasons(in fact lies) each time about the price difference and always the price they took was higher than the market price which was loss to me. Even after all this wrong information and cheating, I wanted to close this issue amicably so I asked for the gold which was purchased in two installments.
I had spent lot of time on this issue unnecessarily as they did not provide correct information while joining the plan even after contacting them multiple times.

Still I wanted to bring this issue to their higher management notice before going to consumer forum so I sent mail to them on 7th March.

They did not even bother to respond to the mail.
I want to make public aware of this kind of cheating so that others will not suffer like me.

--
With Regards,
Siva Rama Krushna
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    No.53, Icon Savithri Ganesh Building, Habibullah Road, T. Nagar, Chennai – 17
    India
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