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Online retailers like Flipkart, Jabong and Quikr spending massively on television ads
Rasul Bailay & Pritha Mitra Dasgupta, ET Bureau Mar 28, 2014, 10.57AM IST
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(Indian e-commerce firms…)
MUMBAI | NEW DELHI: They may have been operating on shoestring budgets out of garages or home-offices till just a couple of years ago, but in recent months several Indian e-commerce firms including Flipkart, Jabong and Quikr have emerged big spenders on television commercials.
Top e-commerce companies in India, which on an average spent a measly 10 lakh each on advertising in[protected], have increased it to anywhere between Rs 25-75 crore, said a top official at one of India's leading media buying and planning agencies. Was this information helpful? |
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