Pepperfry — no policy of cancellation of order

I ordered a set of paintings from pepperfry website but due surge prices i wanted to cancel the order but their customer care service is saying that there is no possibility to cancel and no refund. It is too much as still the order hasn't been dispatched. So many customers also facing this problem. So please take immediate action as early as possible and save many customers from this type of inconvenience. Always remember customer is the king.