Pepperfry — order not cancelled

Address:	Mumbai City, Maharashtra
Website:	Pepperfry.com

It's strange that pepperfry doesn't have a cancellation policy. I had placed an order or pepperfry for an incorrect product and realised immediately after placing it. It can be construed as human error, however pepperfry will just fleece you for it by refusing to entertain requests. This is a bizarre practice and these cancellation policies should be available for review upfront like airlines do so there is no confusion. Anyone may want to cancel an order and i don't see how a firm can survive by not allowing the same at least within a reasonable time frame.in my case i realised it within 45 min but i am being refused a refund. Can i seek legal help on the matter as this is nothing but consumer harassment. I am aware of a lot of people facing it so it's worth pursuing a class action lawsuit or multiple petitions against this out right cheating!