Tata Motors — Tiago steering column complaint

I bough the car tata tiago xt petrol, Now it's 35000km. From the second year i feel cracking sound from steering column when driving in rough road, Very much annoying. I complained in service center, They said streeing column was damaged, and need to replace the column it cost around 55000. The car just drive only 35000, how the column damage? It is a manufacturing defect, please do needful to resolve the issue. My car number is KL65 M 2206