Mobile Phone — Struggling with Reliance Digital for over a month

I would like Reliance digital management to know about certain things which they might not be aware of. I hope they wake up & take some action against the casual attitude, else the brand name would not be able to save itself for long & die a slow death like many others...

On 30'th July I bought one Sony Ericsson phone from Reliance Digital store located in Shipra Mall, Indirapuram, Ghaziabad. The phone stopped functioning with in 3 days & I brought it back to the Reliance store. I spent a whooping 13, 000 rs on the phone, so I was expecting some service.
I am not saying its anybody's fault, I can understand a particular product might be faulty, but then since it stopped working with in 3 days, I thought Reliance would immediately offer me to replace the phone. But, to my shock, the store people refused to take any responsibility & asked me to go to the service station.

I said if I had to do that I would have bought the product from the grey market at may be 2-3K less. After an argument, they agreed to send it to service station.

Since then, (4'th of August & today 10'th of September), I haven't received my phone. And the worst part is whenever I call the store, different people will give me different stories altogether.

They asked me to come thrice to the store claiming that my hand set is back & it had no problem, but whenever I went there, the problem still remained.

I even offered some choices, I said I am not asking you to return my money, but I'll buy another phone of same or higher price & you please adjust this amount in that, rest is between you and the vendor, why are you making me suffer for that. Nobody knew the rules.

One day they say, ok sir, we'll give you 13000 INR worth coupens & you buy whatever you want, I was even agreeing for that, but then they'll change the stand, ohh sorry sir, that can not be done.


I have lost faith in Reliance as a brand. I am also a professional & our top priority is customers. We have all the powers to bend the rules to keep customer deligted. I was so shocked to see a store manager couldnt do anything for over a month.

I had to buy another phone because you can understand how important that would have been in my profession. Forget about those damages, I am till today not able to get a solution from anybody. Its easy to establish a brand name but it is so difficult to maintain it.

I tried writing some mails to senior people in Reliance Digital but those have also gone to the trash bin it seems..

I think Reliance people are not understanding the power of media. I have already disassociated my self from Reliance Digital for ever & sent a mail within my organization which has over 800 employees to not to visit these stores again. Even if half the people take my advice, I would feel the job done. With emails, blogs, the message spreads like a fire.

May be these people think that they are too big to be affected by these things, but my friends, all the big fires start from a spark..

Take my advice guys..dont visit this so called fancy stores..buy the products from small vendors. They'll do anything to keep the customers happy..

- From another reliance digital's victim