Amul Dairy — Charging a higher price than the MRP

Address: Mumbai City, Maharashtra

Hi, I recently bought Amul Taaza milk in half litre pouches from a retail milk shop in Mumbai. I bought a total of 5 liters. As per MRP of 14.50 rupees for half litre, the total works out to be Rs. 145 for 5 liters. However, the shopkeeper charged Rs. 150, saying that Amul milk is Rs. 30 per liter. When I pointed out the MRP on the pack, he said that the price has increased and that the packet is old. When I challenged him further, he agreed that he is charging 1 rupees extra per liter - but he flatly refused to give the bill and said that everyone in the area charges the same rate (which is true - I checked with other shops in the area and some of them are in fact charging Rs. 31 per litre). The name of the specific shop from which I bought milk is - Jain Dughdalay, Moti Nagar, Sodawala Lane, Borivali - West Mumbai 400092 The number of the shop owner is[protected]. Can you take immediate action against this shop and other shops in this area by sending in your investigation/ consumer complain teams? I expect that I would see some action coming in from your end, as there are a number of online forums where I see various complains about this previously, but obviously, the fact that this practice is rampant means that no much concrete action has been taken yet.