Amul / Gcmmf — Amul gold milk being charged above MRP by retailers

Address:	380021
Website:	www.amul.com

Most of the retailers, except the authorised amul parlours, are charging 1 rupee extra per bag of Amul Gold milk in Ahmedabad, Gujarat.I purchase usually from Amul parlour only, but sometimes have to buy from local retailers also. AMUL is failing to control its MRP in these small shops. They say they charge for the electricity the fridge uses to keep the milk cold in summers. But now when they know that consumers are giving into their demands for the sake of their convenience, this has become an all time affair. So, be it winter or summer, their fridge charges are constant always.