Amul / Gcmmf — Price more than MRP (shopkeepers)

Address:

411060

Hi,
I stay in Wadachi Wadi, Undri. All the shops nearby my house have increased the price of milk. Generally I buy Amul milk and have been paying whatever the price the shopkeeper demands. After the recent price hike, I am paying Rs. 21 for a packet of 500ml. But to my surprise when I checked the MRP written on the packed is Rs.20.00. This has been for the last 1 month and whoever the shopkeeper selling this product say that the wholesale dealer has increased the price and to cope up with the business they need to sell at a higher price. Even some of them say is that Amul company is filling new fresh milk in old packets that is the reason why it is still written there as Rs.20.00. Even they have given me the surity that the milk inside is fresh and new (as if they are the ones who milch the cows, processed them and fill those packets).
Please look into this matter.

Regards,