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Horlicks which was once considered a recovery drink was given to sick people to recover faster. That was the quality in those days(90's). Soon after other competitors mushroomed the market, the quality of Horlicks has come down drastically just to compete with the price competition. Today's Horlicks is just more of flavoring and sugar. Take a spoon full of plain Horlicks and have it. You can taste more sweetness than other ingredients. I don't know if its a ethical way to compete. But for now the truth is horlics quality has come down to nil. Only their ads are healthy not their product.
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