India Today Book Club — Scam going on in name of lucky draw

This complaint is regarding a serious fraud that sales agent of India today are doing these days.One guy called me and told me that I have done shopping before also from their company so I am eligible for a draw in which If I buy a product I will get a miniumum guaranted prize of RS5000 and max of Rs one lac.So I bought a swatch watch .After few days a guy named Abhijeet called me again and told that I have won RS60000 which will be transfered to my account in few days or I can get a draft but if I continue to play this game and buy one more product of min rs 15000 I will be elligible for next round where only few persons has gone and it has a guaranted prize of Rs 100000 so I bought a HTC phone and he gave me a claiming ID to claim the prize.But now when I had called there customer care they told that it is not true.These guys have cheated me and maybe many other people aswell.I also want to cancel both the products and my money to be refunded.
My membership ID is ITBC10318612.I only bought these products because they were provided by a reputed group of Times of India.