[Resolved]  Mother Dairy / Ice Cream — "BIBI" found embedded in the Bucket of Ice Cream

ALOKE MICHYARI C-22 New Township
Phones: Mobile: [protected]/[protected] BTPS (NTPC), Badarpur
Phones: Office: 25730611/ 25761579 New Delhi- 110 044
Date: 19th Aug., 2009

The General Manager
M/s Mother Dairy
Patpargunj
Delhi- 110 092
Ph: +[protected]
Fax: +[protected]

Sub: Complaint: “BIDI” found embedded in Mother Dairy’s Ice cream
Ref: Complaint No. 7829 dated 14/08/2009

Dear Sir,

Hope you are in receipt of my letter of complaint dated 18th instant in respect of the above, sent to you through your Company’s officials viz.: Shri Dinesh Mathur (Ph: [protected]) and Shri Bimal Kumar (Ph: [protected]) last evening. In fact, I had already preferred its complaint verbally/ personally at the concerned Outlet earlier. Consequently, Shri Bimal Kumar telephoned to me quite a number of times ever since, and accompanied by Shri Mathur visited our residence yesterday to discuss the matter with me personally.

As pointed out in my said letter, a “BIDI” was found embedded in a Bucket of your Company’s “Mango Marvel” Ice cream (Batch No. M[protected] purchased by me from your Outlet at BTPS (NTPC), Badarpur, New Delhi on the 11th instant. Shri Mathur and Shri Bimal Kumar have taken away the above bucket of Ice cream with the undertaking to hand the same over to you for necessary inquiry into the matter by your office.

In this connection, I wish to mention that such a lapse reflects very badly on your company’s reputation. Further, as already desired through my aforesaid letter, please:

1. Acknowledge receipt of my referred complaint immediately
2. Send an apology letter to from your company (M/s Mother Dairy) for the embarrassment caused to me before my guests for whom I had brought the above Ice cream bucket.
3. Explain the circumstances under which such a serious lapse has occurred at your end.
4. Advise the steps you have taken/ propose to take to avoid and guard against recurrence of such lapses in future.
5. Last but, not the least – If I do not get a convincing explanation from you – within seven working days from today- I will be compelled to appeal to the Consumer Court” and seek appropriate compensation from your company for the psychological humiliation I had to undergo because of the above cited incident. In any case a copy of this letter is being marked to the Consumer Form for their information.

Your immediate reply/ explanation in this respect will be appreciated.

Thanking you,

Yours faithfully,


Aloke Michyari

cc: the Consumer Forum, New Delhi: For information only.