[Resolved]  Nandini Milk — Illegal over-pricing on top of MRP (inclusive of taxes)

Address:

Bangalore, Karnataka

I am a resident in Whitefield, Bangalore working for a software company at a senior level. I am writing to you for a common cause and a collective interest of the Whitefield neighbourhood.

"Nandini Milk and milk Products" are being sold at rates that are much more than the suggested MRP by the outlet located near Immadahalli Road, Whitefield, Bangalore. I am not sure if this is a standard / recommended practice elsewhere in the city as well. The reason stated by the one in-charge of the milk parlour is the refrigeration costs incurred.

Nandini brand is certainly well known (as well evinced by the periodic TOI advertisements) for the competitiveness of its pricing as compared to private dairy brands. So then, from a consumer point of view, this practice apparently reduces the attractiveness of the Nandini brand (from price perspective). I am sure that this practice of "middleman" or "brokering" [perhaps which is even illegal as sources of making black money] only tarnishes the brand equity of Nandini warding off all potential and current customers to seek other alternatives.

May I request KCMPF to take immediate action against such seemingly illegal practices plaguing the neighbourhood. This will not only ameliorate the conditions of consumer exploitation but also helps re-build the damaged brand equity of our "Nandini milk".