D-Mart / Avenue Supermarts — Sales Executive and Floor Manager

Address: Nadiad

To
The Store Manager / Customer Care
D Mart Nadiad

Sir/Madam,

I am writing to lodge a serious complaint regarding an incident that occurred today between 7:30 PM and 7:45 PM at your store’s “Maximum 10 Nos.” billing counter.

Despite the board clearly mentioning “Only for Maximum 10 Nos.”, One customer ahead of me was allowed to check out even though they had more than 20 items. When I politely raised this issue, the Sales Executive argued in their favour and wrongly claimed that “22 nos. with less then 10 items” is permissible. This is completely incorrect because the rule refers to number of *items*, not any other interpretation.

When I asked for the Manager, the Floor Manager came but instead of resolving the issue, he simply told me to move to another counter. This dismissive behaviour, bias towards that customer, and refusal to follow the displayed rule was extremely disappointing and mentally stressful.

Such conduct directly impacts the trust customers place in D Mart’s discipline and transparency. I do not know whether those customers were relatives of the staff or had any influence, but allowing them to bypass the rule while denying fairness to others is unacceptable.

You may kindly verify the entire incident through your CCTV footage during 7:30 PM – 7:45 PM.

I request the following:

1. Please investigate the behaviour of the Sales Executive and Floor Manager.
2. Please clarify and enforce your “Maximum 10 Nos.” counter policy so it is not misused.
3. Please ensure such discriminatory treatment does not occur again.
4. Please inform me of the corrective action taken.

I visit D Mart regularly and expect fairness, discipline, and respect. I hope prompt action will be taken so customers do not face such mental harassment in future.

Thank you.
Regards,
Dr. Alpesh Talati