Easyday — Membership Scam

First they will say take the membership and receive the cashback on milk purchase.
then in 2-3 days, they will say the cashback offer is now over and you can get the milk at discounted prices.
Then again in 2-3 days, they say discounted price offer is over, now buy at the MRP.
What is this scam? Why sell the membership in first place while luring the customer into cashback offer?
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