Fair Look — unethical theme for advertisement

So the advertisement for fair look cream says you can not get promotion in job, you can not get alliance for yourself, you can not feel confident and look attractive if your complexion isn't fair. Is it? Well... What the hell are they promoting? Racism? Discrimination? I guess so! In a country like india where we get to see a variety of skin complexions which is something gifted by god, there these people are - discouraging most of the people with brown skin (Indian people) in a way just to gain business. Why can't we just help one another accept what we look physically and encourage being better human beings. Issues like obesity is fine to talk about, to come with ways to overcome it... But about fairness? And the theme they are depicting! Disgusting! I would like to request the concerned authorities to give it atleast one thought. Thanks!