P C Financial Services Private Limited — cashbean company executive issue

P c financial services Pvt limited/cashbean, executives are calling to pay loan in a day 4-5 times. But if we are on meeting or riding the vehicle if we are not able to pick the call they call to our family members and tell them to pay the amount. When we have taken loan and there Is time to pay the loan amount why the executives is calling to the family members to pay the emi amount