Pepperfry — clothes drying stand

Well i had ordered a clothes drying stand from pepperfry online and they sent the right product but what they have on the website is different to whats being delivered, however i have asked them to take the product back, they refused stating its not under the 7 day return back policy from the receipt of the product, (As per their logistics dept) wherewas i knew i was very well under the 7 day return policy, all that i have asked them to take it back as it didnt look the same which i ordered online so they refused saying i have already crossed the 7 day return back policy as the product which has been delivered is the right one, all other online shopping portals like amazon and the rest take their prodcuct back and have the money being refunded, also what pepperfry does that they keep buying time once the customer sends a email regarding anything that their get back in 24 hrs or 48 hrs, there is no systematic way... They must have their common set of policies of rules flashing over the screen when the customer is making a online purchase, infact their team members gayatri and kalpesh have sent the same email to me stating that i have already crossed the 7 day return policy.. All that they just wanted to close the case without even helping the customer, they keep on sending u the link to upload the picture of the product so that more and more time is pasee inturn the 7 day return policy is over an the customer has no chance of getting their money back... Really also the customer service executives will promise you to have a call back and on call if you wanna speak to someone superior they dont even escalate the call, they will just go on repeating the same thing and in turn dont help u at all over the call... I m so no satisfied with pepperfy sales and services.. Its my first and the last time that i m dealing with pepperfry and i m also going to suggest everyone not to order anything from peperfry as what image is being displayed is completely different to what product is being delivered...